The discussion on how and when to present Brandpad is something we continuously discuss with designers in our network. What it usually boils down to is what value a digital brand guideline can bring to a clients everyday. To help you discuss that question, we've launched www.brandpad.io/why — a page with arguments others have used successfully. You can read through the page to gather information and arguments—or you can send the page to your clients directly. Take your pick.
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Some designers are using Brandpad to make their proposal document when pitching a new client. This is a smart way of differentiating yourself from competition and giving your clients a single place to find information about the project. Later, this document can be updated to present alternative directions, and when the project is close to finished; the guideline. No matter how you pitch, thinking ahead and including both the way and cost of your delivery makes you look professional in the eyes of the client.
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We know that certain designers use the opportunity to suggest moving a guideline to the web when the existing guideline needs updating. Normally this is instead of spending time making a new PDF versioning that has to be re-distributed to the client. If you're working on a brand that adapts, having a guideline that can be updated easily saves you both time and minimizes mistakes.
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How sick are you of sending the same specs or files through email every month? This situation is highly relevant to suggest moving the guidelines and assets to the cloud and can also be an easy way into moving the client to a retainer.
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Some designers want to pick up the bill for the guidelines themselves and charge the client based on their own calculations. That's completely fine. Remember that as a designer, you choose what to charge for a guideline—and Brandpad can be white-label if you prefer. Have a look at how to set up a custom domain if you want to use your own domain.

As designers ourselves, we use Brandpad too. If you're ever unsure on how to discuss the system with a client, just ask us and we will try to assist you as best we can. If you want practical help with presenting Brandpad to a client, we can help with that as well. Whatever it is, contact us and we will help out.